Étienne Garbugli

Entrepreneur & Lean B2B Author

Remove barriers between your clients and you

By Étienne Garbugli | October 29, 2012

The optimal number of mouths (or hands) between a bootstrapper and her customer is zero (Guy Kawasaki).

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LOVE your customers

By Étienne Garbugli |

Pick your target market (customers) as you pick your partners. Don’t waste your time if you can’t love ’em. 

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Try to always overdeliver

By Étienne Garbugli |

Always overdeliver (value, service or product) to reduce customer anxieties post purchase (Chris Guillebeau).

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Business is about profit

By Étienne Garbugli | October 22, 2012

There’s nothing wrong with having a hobby, but if you want to call it a business, you have to make money (Chris Guillebeau).

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Do business by helping others

By Étienne Garbugli |

If you make your business about helping others, you’ll always have plenty of work.

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How to pick your target market

By Étienne Garbugli | October 7, 2012

The number of potential customers is not the way to pick a niche market. The level of pain is (Crossing the chasm).

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