By Étienne Garbugli | October 29, 2012
The optimal number of mouths (or hands) between a bootstrapper and her customer is zero (Guy Kawasaki).
By Étienne Garbugli |
Pick your target market (customers) as you pick your partners. Don’t waste your time if you can’t love ’em.
Always overdeliver (value, service or product) to reduce customer anxieties post purchase (Chris Guillebeau).
By Étienne Garbugli | October 22, 2012
There’s nothing wrong with having a hobby, but if you want to call it a business, you have to make money (Chris Guillebeau).
If you make your business about helping others, you’ll always have plenty of work.
By Étienne Garbugli | October 7, 2012
The number of potential customers is not the way to pick a niche market. The level of pain is (Crossing the chasm).