Étienne Garbugli

Entrepreneur & Lean B2B Author

5 Productivity Experiments for 2018

By Étienne Garbugli | May 6, 2018 | 0 Comment

Mood Tracking

Ludo and I are pretty big on productivity. With an app to build and the need to get production-ready in a bit under 6 weeks, there’s a lot of things we need to get done. As a bootstrapped, two-man unit, it makes sense to try and do more with less. That’s why we thought we’d […]

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Don’t ask for Letters of Intent

By Étienne Garbugli | November 11, 2012 | 0 Comment

Letters of intent can’t be taken to the bank. Don’t ask for them; they’re not worth much and they make the customer feel good about getting things (the sale) over with (Ken Morse).

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Understand the typical sales process

By Étienne Garbugli | | 0 Comment

To identify stakeholders ask:  “For our own information, what are the usual steps between now and signing a contract with your company?” (Dan Robichaud).

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Stay top-of-mind

By Étienne Garbugli | | 0 Comment

Setup a meeting within 2 weeks of meeting (someone new) for top of mind awareness (Ali Taieb).

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Value-based pricing or nothing

By Étienne Garbugli | | 0 Comment

You always want value-based-pricing. Nothing else (Bill Aulet).

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Test your value proposition thoroughly

By Étienne Garbugli | | 0 Comment

You don’t know what your keywords or selling arguments are before testing. Test (with people) your business like you test your product.

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