By Étienne Garbugli | November 11, 2012
Letters of intent can’t be taken to the bank. Don’t ask for them; they’re not worth much and they make the customer feel good about getting things (the sale) over with (Ken Morse).
By Étienne Garbugli |
To identify stakeholders ask: “For our own information, what are the usual steps between now and signing a contract with your company?” (Dan Robichaud).
Setup a meeting within 2 weeks of meeting (someone new) for top of mind awareness (Ali Taieb).
You always want value-based-pricing. Nothing else (Bill Aulet).
You don’t know what your keywords or selling arguments are before testing. Test (with people) your business like you test your product.
Always celebrate other peoples successes. Other peoples’ successes are a good thing, don’t be bitter or jealous.