Étienne Garbugli

Entrepreneur & Lean B2B Author

Bring out the pain

By Étienne Garbugli | October 6, 2011 | 0 Comment

Typical project management theory suggests that project managers make conflicts appear as early as possible at the start of projects.

It might be counter-intuitive to seek problems and conflict but, a little pain early on certainly beats a lot of pain when you’re neck-deep in a project.

Benefits of making conflicts appear early on can be:

  • Fixing issues before they blow up
  • Planning a little better
  • Anticipating concerns by understanding people’s priorities
  • Knowing what to keep an eye out for
  • Not committing too much if things are bound to implode

Good project management advice but, also good partnership, relationship, life and team building advice…


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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