By Étienne Garbugli | December 7, 2010 | 1 Comment
Ever had this happen to you?
I’ve been through both paths; people rarely have bad intentions.
In group settings, we try to protect our image (ego). One on one, we open up and are more willing to share what’s really on our minds. Talking is the only way to get the pulse of the relationship.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.