Étienne Garbugli

Senior UX Researcher & Lean B2B Author

You need less than you think

By Étienne Garbugli | August 6, 2010 | 0 Comment

Quitting your job is difficult. Taking the leap to start your own business or accepting to join a startup is even more difficult. You’ll probably earn less and work more. You have a car, a house, kids, a pension plan, etc, what to do? Chances are, you probably need less than you think. A comfortable […]

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Watch your Feet

By Étienne Garbugli | August 4, 2010 | 0 Comment

Now, look at other people’s feet. What do you see? Feet positioning, more than anything else, tells you about your interlocutor’s interest level. It’s very simple: Feet positionned towards you (or someone in your group) = Good Feet facing away = Bad Don’t waste time talking to people already thinking about their next discussion, they’ll […]

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A little is better than nothing

By Étienne Garbugli | August 2, 2010 | 1 Comment

Would you rather have 30% or 100% of a million dollars? Now, if I tell you that, if you take the 100%, there’s a 50% chance that you get nothing, which do you take? And, if I tell you that you’re gonna have to work 3 times harder for that 100%, do you still take […]

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Let others fail first

By Étienne Garbugli | August 1, 2010 | 2 Comment

Learning from your mistakes is good. But, chances are, it’s the mistakes you haven’t made that will sink your business. You want to succeed now, figuring out what you did wrong after the fact is not an acceptable solution. Good entrepreneurs learn from their own mistakes. Great entrepreneurs learn from others’ mistakes (Dave Mcclure). This […]

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