Étienne Garbugli

Entrepreneur & Lean B2B Author

Network from the Bottom-Up

By Étienne Garbugli | August 19, 2010

So, you have a good network, you’re starting a business and you’re looking for clients, who do you contact first? VPs and CEOs or the people that worked directly with (or under) you? When I first started my business, I contacted everyone I knew. I expected all my big cheese contacts to throw contracts my […]

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Market outside the box

By Étienne Garbugli | August 18, 2010

Marketing is easy. Efficient marketing with real results isn’t. Banners are not what they used to be, Google ads are getting expensive and everyone (including your grandma) is working on a Facebook app. No budget? No problem. It will actually force you to be creative and think and market outside of the box. Constraints are […]

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What project should you invest in?

By Étienne Garbugli | August 16, 2010

How do you decide what project to invest in? Profit / Loss potential, business plan, Magic 8 Ball? For every project you choose to build, you commit time and money. Sometimes you can’t get out of the project for years, so selecting the right project is extremely important. Much like in baseball, there are a […]

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Watch out for multi-tasking robots

By Étienne Garbugli | August 13, 2010

Think about something. Now, keep that thought and think about something completely different. How’s that going? Not well? Keep reading. We have single-thread brains. We’re great at handling one thought at a time. More if they’re closely related. Why do we want to be multi-tasking robots? Your computer can multi-task, you can’t. You merely look […]

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Forget About Usability

By Étienne Garbugli | August 11, 2010

A lot of succesful products have poor usability. Inversely, a lot of highly usable products have no users. Usability is the starting point, not the end goal (Guillaume Thoreau). It’s a lot harder to make a product compelling than usable. So, forget about usability for a moment. Focus on what can make your product great: […]

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Build the minimum

By Étienne Garbugli | August 9, 2010

When my partners and I began designing Flagback, a visual feedback tool, most of our time was split between the core feature(s) and the billing system. Everything had to be perfect. We spent months thinking about every detail Paypal would have imperfectly solved. When we ran out of money, our billing system was so flexible […]

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