Étienne Garbugli

Entrepreneur & Lean B2B Author

What project should you invest in?

By Étienne Garbugli | August 16, 2010 | 0 Comment

How do you decide what project to invest in? Profit / Loss potential, business plan, Magic 8 Ball? For every project you choose to build, you commit time and money. Sometimes you can’t get out of the project for years, so selecting the right project is extremely important. Much like in baseball, there are a […]

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Watch out for multi-tasking robots

By Étienne Garbugli | August 13, 2010 | 0 Comment

Think about something. Now, keep that thought and think about something completely different. How’s that going? Not well? Keep reading. We have single-thread brains. We’re great at handling one thought at a time. More if they’re closely related. Why do we want to be multi-tasking robots? Your computer can multi-task, you can’t. You merely look […]

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Forget about Usability

By Étienne Garbugli | August 11, 2010 | 2 Comment

A lot of succesful products have poor usability. Inversely, a lot of highly usable products have no users. Usability is the starting point, not the end goal (Guillaume Thoreau). It’s a lot harder to make a product compelling than usable. So, forget about usability for a moment. Focus on what can make your product great: […]

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Build the minimum

By Étienne Garbugli | August 9, 2010 | 1 Comment

When my partners and I began designing Flagback, a visual feedback tool, most of our time was split between the core feature(s) and the billing system. Everything had to be perfect. We spent months thinking about every detail Paypal would have imperfectly solved. When we ran out of money, our billing system was so flexible […]

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You need less than you think

By Étienne Garbugli | August 6, 2010 | 0 Comment

Quitting your job is difficult. Taking the leap to start your own business or accepting to join a startup is even more difficult. You’ll probably earn less and work more. You have a car, a house, kids, a pension plan, etc, what to do? Chances are, you probably need less than you think. A comfortable […]

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Watch your Feet

By Étienne Garbugli | August 4, 2010 | 0 Comment

Now, look at other people’s feet. What do you see? Feet positioning, more than anything else, tells you about your interlocutor’s interest level. It’s very simple: Feet positionned towards you (or someone in your group) = Good Feet facing away = Bad Don’t waste time talking to people already thinking about their next discussion, they’ll […]

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