Étienne Garbugli

Entrepreneur & Lean B2B Author

Avoid weak words

By Étienne Garbugli | October 29, 2012

Be confident and affirmative, don’t use weak words like «I think», «I believe», etc (Guillaume Demers).

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Don’t let social media hurt your personal brand

By Étienne Garbugli |

Inactive blogs and social media profiles are counter-productive (Anthony Grolleau-Fricard). Don’t let your social media presence hurt your personal brand.

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Your cost of acquisition should be…

By Étienne Garbugli |

Your cost of acquisition should be less than 6 months of the customer lifetime value (Mark MacLeod). You might not last long enough to see profits if it takes more than 6 months.

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Remove uncertainty

By Étienne Garbugli |

People don’t like uncertainty. Remove the fear, and people will be more willing to pay you (Jason Fried).

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Never antagonize anyone

By Étienne Garbugli |

Just don’t do it. The relationship is over if you do; you’ll only see the bad.

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Increase your prices progressively

By Étienne Garbugli |

Increase your prices progressively. You wouldn’t expect prices to stay the same at the grocery store, why should your prices stay the same?

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