By Étienne Garbugli | November 11, 2012
Design is a reductive process. Learn to eliminate unneeded Elements.
By Étienne Garbugli |
Before accepting a mandate, ask how many people will be taking decisions on the project beforehand. The fewer the better.
You don’t want to be first at the starting line. You want to be first at the finish line.
As a small business your ability to hustle is your main competitive advantage (Ken Morse).
If you test only one idea, people have to do politics. If you test all or many concepts, everyone starts thinking like an entrepreneur and try to get the best (Eric Ries).
You need to have a clear definition of victory and know what it is you want to win (Alan Webber).