Étienne Garbugli

Entrepreneur & Lean B2B Author

Don’t forget about product magic

By Étienne Garbugli | November 11, 2012

Always try to have Wow moments in your product to get people talking about the UX (Aaron Forth).

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Design is a reductive process

By Étienne Garbugli |

Design is a reductive process. Learn to eliminate unneeded Elements.

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Aim for minimum project stakeholders

By Étienne Garbugli |

Before accepting a mandate, ask how many people will be taking decisions on the project beforehand. The fewer the better.

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First at the finish line

By Étienne Garbugli |

You don’t want to be first at the starting line. You want to be first at the finish line.

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Hustling is your competitive advantage

By Étienne Garbugli |

As a small business your ability to hustle is your main competitive advantage (Ken Morse).

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Avoid product politics

By Étienne Garbugli |

If you test only one idea, people have to do politics. If you test all or many concepts, everyone starts thinking like an entrepreneur and try to get the best (Eric Ries).

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