Étienne Garbugli

Senior UX Researcher & Lean B2B Author

Investors look for 10x return

By Étienne Garbugli | November 11, 2012 | 0 Comment

Venture capital is for businesses with revenues and potential to multiply ten-fold (Francois Lane). If you don’t fit the profile, forget about it.

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Don’t forget about product magic

By Étienne Garbugli | | 0 Comment

Always try to have Wow moments in your product to get people talking about the UX (Aaron Forth).

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Design is a reductive process

By Étienne Garbugli | | 0 Comment

Design is a reductive process. Learn to eliminate unneeded Elements.

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Aim for minimum project stakeholders

By Étienne Garbugli | | 0 Comment

Before accepting a mandate, ask how many people will be taking decisions on the project beforehand. The fewer the better.

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First at the finish line

By Étienne Garbugli | | 0 Comment

You don’t want to be first at the starting line. You want to be first at the finish line.

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Hustling is your competitive advantage

By Étienne Garbugli | | 0 Comment

As a small business your ability to hustle is your main competitive advantage (Ken Morse).

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