Étienne Garbugli

Senior UX Researcher & Lean B2B Author

Value-based pricing or nothing

By Étienne Garbugli | November 11, 2012 | 0 Comment

You always want value-based-pricing. Nothing else (Bill Aulet).

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Test your value proposition thoroughly

By Étienne Garbugli | | 0 Comment

You don’t know what your keywords or selling arguments are before testing. Test (with people) your business like you test your product.

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Always celebrate other peoples successes

By Étienne Garbugli | | 0 Comment

Always celebrate other peoples successes. Other peoples’ successes are a good thing, don’t be bitter or jealous.

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Encourage personal growth

By Étienne Garbugli | | 0 Comment

If you create an environment where personal growth is encouraged, you will get people with high potential (high ceilings) to join (John Maxwell).

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Don’t ever blame

By Étienne Garbugli | | 0 Comment

Don’t focus on the person making the error; don’t blame. Work with the person to find a solution.

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What you need to get funding

By Étienne Garbugli | | 0 Comment

In general, the more you need money, the less likely you are to get it (Nivi). Traction, great team, social proof and/or a product are what you need to get funding

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