Étienne Garbugli

Entrepreneur & Lean B2B Author

Beware of technological blinders

By Étienne Garbugli | December 16, 2010 | 2 Comment

Starting a business online looks easy. You can make millions of dollars from the comfort of your living room without even wearing pants…

If you work in technology, you tend to assume that everything can and should be solved by technology. Your great product should be online for people online who will buy it online so you should sell it online…

But, technology is only a small part of the business world – people were making money before the dawn of the Internets!

Maybe your product would be better sold offline in the real world. Maybe it wouldn’t. Avoid technological blinders; take the whole world as inspiration.

Being computer literate can help or hurt your entrepreneurial success.

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Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

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