By Étienne Garbugli | June 10, 2011 | 0 Comment
If your ever look for investors for your business (VCs, Angels, etc), you’ll notice 2 things they want (or strongly prefer):
Now, through this, beyond trying to maximize return on investment and test your willingness to take risks, investors are also getting at something else.
The general thinking is, if you’re backed in a corner with your money, mortgage and time on the line, your only choice will be to put eveything you have to succeed; the more you have to lose, the hungrier you will be.
You may not agree with the logic (I don’t) but, it’s best to know how investors think if you plan to deal with them. Be ready to sink with your business.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.