Étienne Garbugli

Entrepreneur & Lean B2B Author

Be mindful of egos

By Étienne Garbugli | August 16, 2012 | 0 Comment

Never go against someone’s ego. If you do, the negotiation is over (Guy Paré).

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

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