Étienne Garbugli

Entrepreneur & Lean B2B Author

Be careful of monetary incentives

By Étienne Garbugli | October 29, 2012 | 0 Comment

(Work) Incentives should never be monetary because it switches the calculation to salary compensation (Dan Ariely).

Think Google high-end cafeteria as a good incentive. Hard to put a price on it.

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

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