Étienne Garbugli

Entrepreneur & Lean B2B Author

Avoid product politics

By Étienne Garbugli | November 11, 2012 | 0 Comment

If you test only one idea, people have to do politics. If you test all or many concepts, everyone starts thinking like an entrepreneur and try to get the best (Eric Ries).

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.


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