Étienne Garbugli

Entrepreneur & Lean B2B Author

Are you creating or solving content fatigue?

By Étienne Garbugli | March 10, 2011 | 0 Comment

I really didn’t think I wanted to start a blog. With already 150 million blogs available and thousands of bloggers exploring almost every topic possible, I was having a hard time understanding where I could fit in…

Being a reader myself, I realized that fresh ideas were rare; blogs seemed to be more about the authors than the ideas. The only posts that I read, were generally read in diagonal. Content was too similar on the +100 blogs I followed…

I certainly didn’t want to do more of the same and add noise yet, I felt that Twitter wasn’t enough to fully express an idea. I tried to do different…

Each of my posts are about a single idea or experience, they fit on 1 screen and can be read under 3 minutes to reduce content fatigue and redundancy.

In my view, content producers should ask themselves: Is my content longer than it needs to be? Is it different enough? Being part of the noise certainly isn’t their objective…

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Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

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