Étienne Garbugli

Entrepreneur & Lean B2B Author

Always track low engagement

By Étienne Garbugli | October 29, 2012 | 0 Comment

Track low usage to anticipate churn. Work with these users (low engagement) to improve your product.

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

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